Magaluf, once synonymous with sun-soaked fun, beach frolics, and raucous nightlife, has seen its allure wane lately. And a stark video exposes the sad state of this once-thriving Majorcan hotspot.
At the start of the season, the sight of vacant sun loungers was telling.What's more, pub landlords confessed to adjusting opening hours in response to the changing tourist demographic. This downturn in visitor numbers is attributed to stringent measures against disorderly holidaymakers.
The notorious Punta Ballena strip came under fire when former Majorca official Jose Ramon Bauza denounced it as "500 metres of shame". Bauza's scathing critique followed an incident where a young woman was duped into performing indecent acts for what she believed was a complimentary holiday, only to be rewarded with a cocktail mockingly named 'Holiday'.
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Additionally, hefty fines up to £50,000 were imposed for perilous balcony-jumping antics. Then, in a bid to curb 'drunken tourism', strict alcohol rules were enacted.
All-inclusive resorts scaled back their free-flowing booze, street drinking incurred fines of £1,300, and late night closures of off-licences were enforced.
These regulatory shifts appear to have deterred tourists, leading to one holidaymaker showing the current sombre scene in Magaluf this summer.
In a video shared on TikTok earlier this week, the question was posed: "Has Magaluf Strip changed forever in 2025? Not what I expected in August 2025."
Alex, a British woman who has been working in the travel industry for over two decades and residing in Majorca since 2005, expressed her surprise.
The YouTuber, who has nearly 50,000 subscribers, confesses she's "absolutely passionate about promoting the island positively". However, she was taken aback during a recent visit to Magaluf.
She ventured into the lively area around 11pm, revealing how eerily quiet it was as she strolled down the strip. The road, typically bustling with taxis, seemed deserted for most of the night.
Alex remarked: "I thought it would be a lot busier than this, I am quite surprised to see Magaluf like this. It looks more like April... I can't believe it. It's not looking very busy at all.
Despite the presence of numerous security guards outside bars, Alex noted they were "not needed really". She pondered: "Is this the way Magaluf is going?"
The Majorca resident speculated that Palma Nova could potentially become "the new Magaluf", having noticed increased activity in this area. However, she admitted it "still [isn't] the crowds expected in August".
On YouTube, viewers voiced their opinions about the transformation of the popular party destination. One reminisced: "Back in the day, you wouldn't be able to move in Magaluf in the peak summer months."
Another lamented: "Dead atmosphere, it's a bit sad. It's got an end of season feel about it. I remember going more than twenty years ago in August and the streets and bars were all packed."
One person expressed their concern: "Feel very sad to see the bars empty like that. If this continues a lot of bars will close the doors this season and not reopen next year."
A former rep reminisced: "I repped there in 2008 for Thomas Cook in the hotel which used to be Majorca beach now Meliá south beach, we used to take 500 people onto the strip on bar crawl once a week, it used to be rammed."
Some have even admitted to abandoning Majorca for other destinations that offer better value for money and a warmer welcome to tourists.
An individual revealed their travel plans: "I'm going to Rhodes next Saturday. It costs less than half of what I'd have to pay in Majorca. And they welcome tourists."
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